Mistake #1: Ghosting Your Customers

After a busy season, it’s tempting to take a break from posting or emailing, but disappearing completely can make people forget about you.

Treat: Keep in touch. Share one post a week, a photo from your shop, or a quick “thank you” to your customers. Staying visible reminds people that you’re still here and still open for business.

Mistake #2: Letting Your Online Info Collect Cobwebs

An outdated website or incorrect Google listing can scare away new customers before they even walk through your door.

Treat: Take a few minutes to check your hours, address, and contact info online. Make sure everything matches on your website and social media. Small updates make a big difference in how professional and trustworthy you look.

Mistake #3: Forgetting to Engage

If someone leaves you a comment or sends a message, don’t ignore it. People like to feel seen and appreciated.

Treat: Respond with a quick thank-you or even a short reply to their question. It builds loyalty and helps customers feel connected to your business.

Mistake #4: Skipping Local Opportunities

If you’re not showing up at community events, you’re missing out. Whether it’s a Chamber mixer, a downtown trick-or-treat, or a local fundraiser, people notice when your business is involved.

Treat: Pick one local event each season to join in on. Set up a table, pass out samples, or just connect with other business owners. It’s some of the best marketing you’ll ever do.

 Mistake #5: Ignoring What’s Working (or Not Working)

If you never look back at what performed well, you might be wasting time on things that don’t help your business.

Treat: Spend a few minutes reviewing what posts got the most likes, what events brought in new customers, or what sales did best. Then build on those wins.

 Final Thought

Marketing doesn’t have to be scary. Stay consistent, keep things updated, and be part of what’s happening in your community. A few small efforts now can keep your business growing long after Halloween is over.

And remember, the Chamber is here to help. Join us at our next event, connect with other local businesses, and keep finding new ways to make your marketing less frightful and more fun.